Jaguar Concept Car 2040: What is Luxury in 2040?

This week we bring a concept car design from the Jaguar design team . This is a fantastic look into how a concept car is created from initial sketch to augmented reality hologram, thank you to Amar Vaya for using a CC license

Jaguar 2040 : What is Luxury in 2040?

The Initial Idea

In an intelligent and self-developed age, society will bring luxury to a new status. Indulgence in the harmony of a tailored experience designed to match individual ideologies. Luxury is having the opportunity to fulfill life.

What is it?

The Jaguar L-type is designed to be a Luxury vehicle for a modern era, it is designed to be a cruiser for the modern city inhabitant. The objective for the L-type is to become a piece of sculpture when not in use, and it can do this by parking on special hub’s installed around the city, which are positioned upright to drastically alter the vehicle’s appearance.

When parked on the hubs, it’s secondary use is to gather solar electricity, like a blossomed flower reaching above the shade of undergrowth. The vehicle is continuously connected to the national grid, where it draws power via the front wheels, which in turn powers electro magnetic thrust, which react with specially adapted roads.

Scenario 2040

The world is a figment of its former self…

Society

Overpopulation requires fully sustainable cities to be developed local to existing cities.
After seeing the effects of global warming, world governments prioritise the environment and integrate society with nature.

Technology

Nano revolution has dawned and nuclear fusion is still not ready for mainstream use. Maximising renewable energy is important. Aiding this, development into ultra efficient and powerful electronics.
Nano materials, Nano computers and Nano solar voltaic cells change the way the car is packaged, centralising the user.
Products are designed to provide human satisfaction rather than to fuel consumerism.

Economy

Recession brings a generation who are aware of financial matters, buying into timeless products / cultures, which fuel a healthy product lifespan.
The standard of living is increased dramatically in the eco city, due to a natural lifestyle the population will begin the accept a happier place, with equilibrium in human behavior.

Ecology

The environment is warmer due to global warming, however the damage caused by CO2 emissions is slowly reversed with advancements in technology.

Political

Break down of traditional governments makes way for a scientific driven leadership.
World peace is within grasp.
Eastern superpowers merge with western societies creating a increasingly diverse World.

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Luxury and Design

Overconsumption is no longer a sign of success
Cultural experience over material possession.
Timeless quality thinking with technology
Sustainability where material and design matter most.

Augmented reality lets you create and interact with your environment : example : Drift amongst the stars as you travel

Final Concept

Exterior design work and clay modelling completed by Amar Vaya, Thomas Tzortzi and Louise McCallum in a joint project with Jaguar’s advanced design team.

Author of this post: Ben Rama

Ben Rama is a Graphic Designer, CG artist & Cinematographer from London. He is the founder & creative director at Digital Art Empire, Find Ben on Twitter @DigitalAEmpire See all posts by: Ben Rama

16 Comments (Leave a Comment)

Cedric

March 16, 2013

This is the perfect imagination of a concept car and has been sketched in a perfect manner. This is how the luxury cars will look in future and provide tremendous opportunities that will save energy and use renewable sources for power. Nice imagination.
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Casol Villas France

October 4, 2011

Wow can we fast foward to 2040? This design is simply amazing. It really gives us an idea of the futuristic cars. I love it !

Thank you for this article Ben
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S3bY

@godsofart March 16, 2011

Wow..this is one of the best concepts I found around the web so far!
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Bryan

February 15, 2011

I doubt it’s gonna be JUST that. I’m sure it will be something better. 29 years is a lot.
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ElvisZhu

February 13, 2011

wow, cool. I cannot believe it’s not just paper design
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Average Joe

@averagejoesblog January 27, 2011

I love concept cars and especially the ones from luxury marques such as Jaguar. I have no idea what will be deemed the norm in 2040 but I hope they are a touch like this!!
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Jorjette

September 21, 2010

Knowing their ideas and their reasons why they did’t got finished this car yet, I don’t even care about the techonoly they want to desing. This car could have already been ready until now.
I don’t think there’s something new or amaying about this car, perhaps the way it looks.
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Rufino

September 13, 2010

Whoaaa…I couldnt say more. The idea is fantastic and the design is excellent. With the fast-pace high technology, I believe, 2040 is just too far for this,its indeed for the modern era.
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Travis J

September 4, 2010

Definitely pushing the boundaries – creative and unique. The wave of the future. Likely? I doubt it – but perhaps something similar? I guess we’ll just have to wait and see.
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Se

August 27, 2010

Cool design however I want to see cars no rolling and relying on stupid roads anymore! And not using combustion engines either! ;)

But from designer point of view love the idea! Unfortunately we possibly still be having cars as we know them now in 2040 just because in the interest of some pockets.

Would love to see more! I love concept car designs! :)

Se
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WuanLink

@wuanlink August 10, 2010

quite modern :)
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Vlad Carp

@vladcarp July 23, 2010

wow…sooo futuristic :)
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Atik Rahman

@atik.imaging July 22, 2010

Amazingly Creative Concept!
Thanks Ben!
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bilyotoy

@bilyotoy July 21, 2010

i can’t believe this magnificent designs which is in store for those billionaires out there!
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Aaron

@trendyblog July 20, 2010

Looks very cool Ben. Those are absolutely stunning designs and hard to imagine seeing that on the road. Thanks for sharing them all.
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