Tips & Tricks

Best WordPress Plugins for Boosting your Email Marketing Efforts

Being a modern business owner, you can’t overlook the effectiveness of an email marketing, especially when it comes to generating quality leads and higher ROI. It is one of the most easy ways to reach a large number of targeted web audience. It doesn’t matter how big or small your marketing campaign is, email marketing has always played a crucial factor in driving potential customers.

However, there are many business owners who think that this form of marketing is either obsolete or ineffective. But, according to the fact, most of the B2B companies have generated an average ROI of $38 for each $1 spent via email marketing. In fact, email is three times more effective than Facebook, Twitter or any other social media to acquire new customers.

There is also a strong prediction that more than 3 million of the population will become active email users by the end of 2020. It means you will need to take this marketing method very seriously – no matter what you are promoting or selling.

And the best part is that WordPress comes with some of the worthy email marketing tools and plugins to make your work easier. So, if you are a WordPress user, you can automate your email marketing campaign by integrating the best WordPress plugins. These plugins will help you achieve your targeted business goals with ease.

In this blog post, we bring you the top 7 WordPress plugins that will boost your email marketing and help you generate more revenues for your business.

1. MailChimp For WordPress

MailChimp is one of the leading email marketing tools, with over 15 million active customers ranging from small businesses to giant organizations.

With MailChimp, you can automate your email marketing campaign, design and send email newsletters using beautiful ready-made templates in a matter of few minutes.

And the best thing is that MailChimp also offers a free yet robust plugin for WordPress site owners. MailChimp for WordPress is a great plugin that lets you tie in with your existing MailChimp account on the fly.

With this plugin, you can create beautiful and custom-ready opt-in forms, sign up forms to let visitors convert into potential subscribers on the fly.

Apart from this, you can send and track emails, view insights, manage subscribers, and craft beautiful email templates using MailChimp for WordPress.

Even, it integrates well with other powerful plugins such as Contact Form 7 and WooCommerce to let you take your marketing campaign to the next level.

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2. SendinBlue Subscribe Form and WP SMTP

This is SendinBlue’s official plugin for WordPress that encourages you to leverage your email marketing strategy to inform, connect and grow your customer base in an affordable way.

The plugin helps you create engaging and customized subscription forms that you can add to your posts and pages, without any heavy lifting, You can even track emails via the wp_mail() function, divide your contact lists to generate higher revenues for your business.

Boost your marketing campaign by creating and sending professionally-robust newsletters using its simple and intuitive drag and drop builder.

You can also choose the design layout from its official template library. Plus, you have full access to performance analytics, such as clicks, opens, bounce rates, and conversion rates – this will definitely improve your marketing campaign via emails.

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3. Contact Form 7

Contact Form 7 is another spectacular email marketing plugin for WordPress, with over 3 million active installs. It’s user-friendly, accessible and flexible features make it super easy for WordPress beginners to take off their email marketing campaign, without any third party tool.

Creating multiple contact forms become easier with the introduction of this powerful plugin. Even, you can tweak your form and the mail content using simple markup.

The plugin comes with a ton of exciting features including Ajax- powered submitting, Akismet spam filtering and CAPTCHA to let you increase your chances of growing subscriber’s list. Plus, it supports MailChimp to help you get the most of your email marketing efforts.

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4. SumoMe’s List Builder

Convert your real-time visitors into potential customers and subscribers using this prevailing WordPress plugin. It helps you build beautiful pop-up forms that appear on timers, clicks or before a visitor tends to leave a web page.

From the massive pool of the WordPress plugins, SumeMe’s List Builder has come up as one of the powerful and most advanced email capture tools on the web.

The plugin helps you catch your visitors just before they leave your site with a lightbox that occurs to let people submit their email address – all thanks to its smart mode technology.

Apart from converting web visitors, you can also have a full control over your pop-up design. You can change the text color, background color, font size, button color and a lot more to merge the design of your pop-ups with your WordPress site.

The plugin also supports popular marketing services such Aweber, MailChimp, GetResponse, Active Campaign, etc.

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5. SendPress Newsletters

Boost your email marketing campaign by integrating SendPress Newsletter plugin into your WordPress site. It is a simple, intuitive and user-friendly plugin that allows you to create customized newsletter templates for your next email marketing campaign.

The plugin makes it super-easy for you to import post content from your site to the newsletter so that your subscribers get all the updated information about your site on the go.

Since the plugin is built on WP UI, it makes is easy for you to collect and manage your subscribers. Also, you can add unlimited subscribers to your email list.

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6. MailPoet Newsletters

Build beautiful and professional-looking newsletters and send them to your potential web customers and subscribers to generate more revenues using MailPoet Newsletters plugin.

It is a great WordPress plugin that gives a robust platform to create automated emails, autoresponders and post notifications to accelerate your email marketing campaign. With its signup widget, you can convert web visitors into potential subscribers within a few clicks.

In fact, adding blog posts, images and popular social icons in a newsletter becomes extremely easy with this plugin. You can even tweak the colors and fonts of your newsletter to make it more attractive and personalized.

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7. OptinMonster

OptinMonster gives an easy way to convert web visitors into potential customers and subscribers. If you want to expand your email list, then this plugin is for you. It helps you create eye-grabbing capture forms, without generating a single piece of coding.

The plugin comes with an advanced Exit Intent Technology that captures user behavior and display him a pop-up just before he leaves your site. There is also a simple and intuitive drag and drop builder that helps you create visually appealing optin forms that are developed to generate higher conversions.

Plus, you can access to the insights to see which form converting visitors into subscribers and how many of them need modification in terms of design and functionality. Overall, OptinMonster is an incredible tool that can take your email marketing efforts close to your targeted goals.

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Conclusion

These are the seven most compelling WordPress plugins that will help you market your brand, grow your customer base and increase your subscriber’s list via your email marketing campaign. These plugins will make it easy for you to achieve your ultimate business goals effectively and efficiently.

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