Flyers are a fantastic way to promote your business, especially considering how easily they can be distributed among members of the public. Since you’re likely to be spending your hard-earned cash on this very effective marketing tool, it is essential to take the right steps when designing your flyer, ensuring you display your skill set effectively to get the attention of readers through stylish design. Below are some top tips to design an effective flyer, and ultimately help boost the chance of your business campaign being a success.
Focus on Visual Aspects
It is usually human nature to see images before we read the text in front of us, and this is a very important consideration when designing a flyer. It is important to use eye catching colors and intriguing designs to engage viewers as best possible, and regardless of your creative ability there is always the option of using ready-made templates such as a free online flyer maker, which allows you to customize your details effectively.
Promote the Benefits of Using Your Service Over Competitors
Though it is tempting to simply reel off the features of the products or services you offer, it is important to mention the benefits of your company over others, suggesting evidence as to why individuals should choose you over other businesses. It is important to answer the ‘what’s in it for me’ question that will be posted by the individual reading the flyer when they look past the initially attractive imagery on display.
Keep It Brief
One of the most important features of flyers is the use of short and snappy text that gets straight to the point, otherwise users can easily become bored and dismiss your flyer. To achieve this, short sentences should be used incorporating lists and bullet points which keep the attention of the individual. This has become increasingly important in a world where people’s attention spans are diminishing, and if people are keen to find out more they can do so by contacting you at your address, phone number or website.
Organize Your Information
Text boxes and infographics can be used effectively to organize your information into easily digestible portions, ensuring a concise read that gets your point across.
Use A Catchy Headline
Though visual imagery is arguably the most important factor in terms of captivating audience attention, another critical and often first observed aspect of your flyer is the heading. This should be something which is interesting and perfectly sums up your business, giving consumers a good idea of exactly what you do in just one or two lines of text.
Proofread Your Writing
A critical mistake made by users is their inability to check and double check what has been written, where misspelled words or incorrect contact information suggests unprofessionalism and results in individuals failing to trust the service you’re adveritisng.
Utilizing these tips above will give you the best chance of success when using flyers as a method of advertisement.
